Washroom advertising

WASHRROOM ADVERTISING is below the line marketing technique which acts as a alternative medium for the above the line marketing activities.This form of advertising is completely unexplored until a few years ago and has been recognized off late to a great extent due to its various factors such as: 

1.Targeting is almost 100%. 

2.Position of the poster. 

3.High exposure of the message that is supposed to be conveyed. 

4.High Return on investment.

After monitoring the benefits of washroom advt,several brands have stepped in to the race,so as to catch the eyeballs of gender-specific customers.Companies who are already using this from of advertising channel are Dixcy Scott, mainstream brands from Whisper, Stayfree, Dettol, Lakme, and L'Oreal to Lux, Axe, Diesel, Sony Pix and Zee TV are advertising in the restrooms of Indian multiplexes.

But there are people of other school of thought,who says/wonders that,will this form of communication medium help the companies to translate into sales because the ambience adds or deletes to brand preference.