Communicating the value of a banned or illegal product/service of a company by using an acceptable brand extensions of the same company with the same logo and brand name.
In simple words,it is a strategy which refers to an indirect way in which companies advertise their products, and use minor loopholes in the law to still achieve the basic marketing objectives of building brands, creating customer associations and promoting brands.
In simple words,it is a strategy which refers to an indirect way in which companies advertise their products, and use minor loopholes in the law to still achieve the basic marketing objectives of building brands, creating customer associations and promoting brands.
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