KBC MAKING THE “MANGO” PEOPLE KHAS

Turning one’s dream into reality is what KBC has been all about since it started. Based on the power of intellect and knowledge the show has proven itself over and above everything. After creating the thought of “koi bhi sawaal chotta nahi hota” for the 4th season, it strikes back again with a new tagline telling its viewers “koi bhi insaan chotta nahi hota” for the 5th season. The campaign created by leo burnett india has already been on air and is captivating the aam aadmi attention across the nation.
The new tagline “koi bhi insaan chotta nahi hota” is based on a popular belief of the society “that every person has the capability to achieve something big in their life” which conveys a message among the people “do not underestimate anyone”.

The first TVC that went live on youtube on 15th june 2011 shows a person named shuklaji, a government employee, catching his seniors in office while they were taking bribe. Watched and being taken aback by this, he urges his seniors to stop doing the activity or else he will inform people about their malpractices. Instead of getting tensed and fear of losing their jobs, his seniors warn him that he will end up losing his job if he tries to act smart by telling people about it.With the pressure of bank loan on his head,he decides to keep quiet, until he makes it to KBC.Now,here he tells Amitabh Bachchan about his plans of spilling out all the information he had about his seniors of taking bribes in office. The TVC ends with Mr. Bachchan saying, 'Koi Bhi Insaan Chhota Nahi Hota' , proving that Shuklaji, has made it big.
With the Anna hazare style movements buzzing all across the nation, the company strikes the right cord to reach out to the mango people and by creating a campaign that reflects enumerating issues that the common man is facing in this country.