It started as an assignment given by one of the professor of our college @fabs in which we supposedly has to read any article of our intrest from HBR and review about the article to the concerned professor.
Glancing through the HBR magazine available at our library and googling a bit for the 10 best HBR must reads, I came across an article “myopia marketing” coined by theodore levitt in his article that was published way back in 1960 and won mckinsey award in 1960 for the same.
Theodore levitt in his article introduced a very famous question ,"What business are you really in?"and with it the claim that, had railroad executives seen themselves as being in the transportation business rather than the railroad business, they would have continued to grow. The article is as much about strategy as it is about marketing,but it also introduced the most influential marketing idea of the past halfcentury:that businesses wilt do better in the end if they concentrate on meeting customers'needs rather than on selling products.
After Reading the whole article and learning the examples which were mostly related to international examples.It made me to think over some Indian examples and came up with few examples where the concept of “myopia marketing” would have been applied and the examples where application of “myopia marketing” had made a great impact for the respective company.
1.Amitabh Bachchan
2.Music Industry - Tips.
3.Ambassodar
4.IPL
5.Indian Postal Service
How did the concept of myopia marketing made an impact on the above examples??
Will soon be published on the page..
No comments:
Post a Comment