Emotional
advertising shows the target audience the benefits of the product or service
through drama and relies on them being so involved with the characters and
finding the story so relevant that it will hit an emotional chord.Emotional
advertising is much more indirect in its persuasion.
Understanding
the importance of it many companies design their campaigns to connect their
target customers in an effective way.
Recently,Microsoft
has done remarkable work in developing a computer system which will monitor the
activites of user and will stores the emotional state of the user in the
emotional database of the system.
How
it will help the advertisers?
Once the advertisers receive information about a user’s emotional state,
that advertiser “transmits, to the user, the selected advertisement with best
monetization value.”
