Volkswagen Times of India advt

Today morning when readers of Times of India opened the newspaper reacted with surprise,when the page started to vibrate.The device was placed on the final page of the paper which weighs a few grams.While many were startled by the innovativeness of the ad,many users found it interesting and captivating and arresting.

But,this is not the first time the company used this form of medium so effectively.Last year on 21st sept,a similar kind of ad was published in TOI which had the same black color device having a
pre-recorded message speaking about the Vento car and thus the world first ever "Speaking newspaper" was putforth by TOI and Volkswagen.